Design your whole brand without opening Figma.

Before you start

Fill in your brand brief

Two minutes here saves an hour of back and forth later. Answer these seven lines and keep them somewhere you can paste from.

Brand: [NAME]
What it sells: [ONE LINE]
Who it is for: [ONE LINE]
Should feel like: [THREE ADJECTIVES]
Should never look like: [WHAT TO AVOID]
Colors: [HEX CODES, name each one]
Fonts: [HEADLINE FONT] for headlines, [BODY FONT] for body

If you do not know your hex codes, open any file where your logo lives and use a color picker, or ask Claude to pull them from the logo you upload in the next step.

Prompt 1

Set up your brand once

Do this in a new project at claude.ai/design. Everything you make afterward inherits these colors, fonts, and logo, so you never describe your brand twice.

Here is my brand. Build a design system from it and use it on every file I make in this project.

[PASTE YOUR BRAND BRIEF]

My logo and fonts are attached. Pull the exact colors from the logo if they differ from what I listed, and tell me what you found.

Save this as the default for this project.

Attach your logo file in the same message. Anything you upload stays in the project, so the next twenty things you make start from your real assets instead of a generic template.

Prompt 2

Ask for the thing in plain English

Skip the design vocabulary. Say what you want to exist, who sees it, and where it gets used. Then ask for options instead of one answer.

Make me a 7 slide Instagram carousel template in my brand, 1080 by 1350.

Slide 1 is the hook. Slides 2 to 6 each teach one point and need room for a screenshot. Slide 7 is the call to action.

Give me 3 different treatments so I can pick a direction: one photo-forward, one editorial and type-led, one colorblock.

It has to stop a scroll on a phone, so keep the headline type big and the words per slide low.

Asking for three treatments is the whole trick. Picking a direction is faster and more honest than trying to describe one in advance, and you keep the two you did not choose for later.

Prompt 3

Edit it like a document

This is where most people quit and go back to Canva. You do not need design skills to fix a design. Say what is wrong in normal words.

Prompt 4

Export and ship

Pull the files out, drop in your photos and screenshots, and post. That last step is the one people skip, and an unfinished design helps nobody.

Export every slide as a separate image at 1080 by 1350, named in posting order.

Then give me a short checklist of what I still need to supply: photos, screenshots, and any numbers or names left as placeholders.

Ask for the checklist. It catches the placeholder you forgot to fill in before it ends up live on your feed.

Claude Design lives in the Claude web app at claude.ai/design. What you can access there depends on your Claude plan, and the tools in this space change fast, so check the app for what is current before you plan a workflow around it.